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A result you can inspect

From adsto inquiries.

Two home improvement campaigns, 947 form leads and an average cost of $16.17 per form lead.

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Meta Ads

Home improvement · Lead generation

Client details removed

FROM ADS
TO INQUIRIES.

Two campaigns. A clear cost per lead.

Form leads
947
Cost per form lead
$16.17
Meta Ads ManagerOriginal report
Original Meta report: 297 and 650 form leads, totaling 947; combined cost per form lead $16.17.
Actual campaign data. Client details removed.Open report (new tab)
Campaign details
Scope
Two selected active home improvement campaigns in Meta Ads Manager.
Reporting period
Sep 23, 2023 – Oct 23, 2026.
Ad spend
$15,315.12.
Attribution
7-day click / 1-day view.

Form leads are inquiries, not closed sales. The report does not separate results by placement.

What the report shows

A clear count.
A clear cost.

The two selected campaigns recorded 297 and 650 form leads: 947 combined. Total ad spend was $15,315.12, with a combined cost per form lead of $16.17.

The screenshot is a redacted Meta Ads Manager report. The result uses the platform’s 7-day click / 1-day view attribution. It does not separate Facebook from Instagram placements.

A form lead is an inquiry. This report does not establish closed sales, revenue or return on ad spend. Individual results depend on the offer, market, budget and follow-up.

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